Client: Marshall
Description:
The request to CPS
Merchandising in Nationwide. Merchandise, frequency 1 times/store/month PG Instore
Solution
• A merchandising team built to: Visit each outlet 1-2 times per month to display products/POSM, check availability Collect & report market information and feedback timely Co-ordinate with sales team for stock management & PUSH Sales Build good relationships with retailers to win space share & visibility A separate auditing team to check based on data/photos taken by merchandiser
Results:
Approached more than 500 big stores everymonth. More than 100% of the stores achieved the display results after 1 month of implementation.
