Client: ICP
Description:
Overview
ICP wanted to perform POSM installation and management activities to support the following objectives:
Increase the visibility of their brand across the market
Introduce new packaging to customers
Increase overall revenue and sales
Client Objectives
8,000 outlets in 45 key cities and provinces
Audit 25-30% of total outlets with 95% POSM retaining after one month, achieve 15% higher than client’s expectation – 80%.
Solution
Deploy POSM (window farme). Distribute bonuses to participating stores
Survey market then install
Set up POSM then pay bonus
First maintenance, status check of POSM
Second maintenance and bonus payment
