Client: GSK
Description:
Overview
GSK was looking for a outsourcing merchandising but they had 2 concerns for agency:
Relationship with pharmacy
Smoothly cooperation with GSK sales team to push sales
Client Objectives
GSK was looking for a outsourcing merchandising but they had 2 concerns for agency:
Relationship with pharmacy
Smoothly cooperation with GSK sales team to push sales
Solution
A merchandising team built to:
Visit each outlet 1-2 times per month to display products/POSM, check availability
Collect & report market information and feedback timely
Co-ordinate with sales team for stock management & PUSH Sales
Build good relationships with retailers to win space share & visibility
A separate auditing team to check based on data/photos taken by merchandiser.
